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E-commerce module - Introduction

Updated

Introduction

Perfect Gym E-commerce module is a client-facing application that lets you shape your customer's shopping journey. By using this feature, your clients will be able to book your facilities and pay for renting them. You should consider this add-on if you run a:

  • Trampoline park
  • Tennis court
  • Rock climbing facility
  • Swimming pool
  • Squash court
  • ... or any related business!

Before you start

  1. E-commerce is compatible with the facility booking module. It doesn't include booking personal trainings or classes.
  2. You can sell products using E-commerce. They should be up-sells to booking.
  3. Perfect Gym doesn't support shipping. Hence, if you sell material goods, they should be picked up when a customer visits your club.
  4. Make sure you are familiar with the facility booking module. Here, you can find an article that might be helpful.

Feature description

If you are using the facility booking module, you should consider the E-commerce add-on as a new channel of online sales.

After proper configuration, your clients will gain access to an attractive, branded portal. 

See how it works!

Below, you can find the list of the main features available in the E-commerce module:

Flexibility

  • Branding & Embedding → Adjust the branding of the shopping flow and embed it into your webpage for a seamless customer experience.
  • Multiple purchase flows → Create different buying paths for different clients - birthdays, group entrances, individual entrances, or classes.

Booking management

  • Booking zones → Either a whole zone or spots within one zone.
  • Advanced entrance rules → Define entrance rules for your guests such as Start Time, Duration, Limitations, Prices, Availability, or Refunds.
  • Group entrances → Sell your tickets to groups. You can define the minimum and maximum number of participants.
  • Manage zone capacity → Define your zone's capacity. You can set its default value and adjust it to your needs throughout the day/week/month. Zone occupancy will automatically update with each booking.

Sale process

  • Products up-sale → You can match products in the e-commerce flow so that choosing one of the results in adding another one to the basket.
  • Vouchers → Your clients can use vouchers to purchase your products.

Coherence with other parts of the system

  • Automated communication → Send confirmation of booking to your clients after a successful purchase.
  • Reports → Get a report of bookings placed within a given period of time.
  • Calendar → Browse and manage all of the bookings placed via E-commerce in the Facility booking calendar.

E-commerce key benefits

  1. The system takes care of zone capacity management. The algorithm supporting this feature makes sure that at any given moment in time zone capacity is not exceeded.
  2. Integration with other PG apps. People who are booked online can be later served onsite using the POS application. Also, the module works with Automation center, Vouchers, Payments, Client Portal and PGM.
  3. User-focused design of the buying process. During the process, the user walks through a coherent and easy process while most of the advanced calculations are happening in the back-end (like zone's capacity calculations or choosing the best available offer in a given time). 
    Also, the user has constant access to his cart, steps required to finish the process, and has to provide only the minimum amount of data needed to proceed with payment. Moreover, users can verify themselves using one-time e-mail codes.
  4. Adjusted to mobile devices.
  5. Branding & Embedding - you can adjust the purchase flow branding and embed it into your webpage for a seamless experience.
  6. Flexibility - very advanced rules regarding pricing and availability that may vary between different use cases → It is possible to create a completely different process for birthdays and individual entrances, with different durations, prices, and available products.
  7. Forecasting zone occupancy → with bookings done online, you can estimate how many people will come at any given time and adjust the number of employees or availability of zones.
  8. Differentiate prices in online/offline channels → encourage your clients to book in advance by offering lower prices using e-commerce channels.
  9. Reduce the queues in your facility → people with online booking can enter the facility after a quick check-in at the reception.
  10. Up-sell & Promotions - Combine products in bundles and offer them as complementary goods (e.g. while adding an entrance, automatically add socks to the cart). Offer vouchers to reduce the prices of entrances or define thresholds for discounts (e.g. Buy 4 entrances and get the 5th one for free or -20% for groups over 6 people).

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