Introduction
This article introduces the basics of Google Analytics (GA) and Google Tag Manager (GTM). It will show you the benefits of using these tools for strengthening the marketing potential of your business. These powerful, free tools help you understand user behavior on your website and mobile app, which is essential for optimizing your sales funnels and digital marketing campaigns.
In this article, you will learn what Google Analytics and Google Tag Manager are, their key benefits, and how they work together to provide you with crucial insights into your digital presence.
This article will be helpful for PG Champion and Marketing Specialists
Before you start
Universal Analytics has been replaced by Google Analytics 4 (GA4). If you want to know more about the changes, please go to the relevant Google documentation.
Google Analytics is a third party software. Documentation and instructions on how to set it up and use are available on the Google Analytics pages.
Feature description
What does the Google Analytics help you understand?
Google Analytics (GA) - it is a free analytics tool that is used to analyze your business’ website and app presence. It is a comprehensive platform that provides an in-depth measurement of digital and marketing campaigns. It is a powerful tool that provides crucial information about your website and it’s visitors. With more than 56% of all websites using Google Analytics, it's also one of the most popular tools out there for digital marketers – and for a great reason. The tool allows you to access a variety of information regarding your site’s visitors.
Here are just a few pieces of data you can get from Google Analytics
- Amount of traffic your site gets overall
- The websites your traffic came from
- Individual page traffic
- Number of leads converted
- The websites your leads came from
- Demographic information of visitors
- Whether your traffic comes from a mobile or desktop
It does not matter if you are a freelancer with a blog or if you are running countless gyms with several different sales funnels and a standalone website.
The main benefits of the Google Analytics
- GA provides a platform for both websites and mobile apps
- GA focuses on the users’ journey
- An interface that can be used by any beginner
- Enhanced data visualization and reporting (Power BI for your website and mobile app
You can learn how to set up Google Analytics for your own website.
What does the Google Tag Manager help you understand?
Google Tag Manager (GTM) - it is a free tag management system from Google that transmits data points. The GTM controls what information is sent to Google Analytics to be properly analyzed. GTM is the platform for deploying and storing the tags without the capacity to examine analyzed reports.
The way it works is simple: Google Tag Manager takes all the date on your website and sends it to other platforms such as Facebook Analytics and Google Analytics. Let us say you want to be able to track how many people clicked on a downloadable PDF link. Without Google Tag Manager, you would have to go in and manually change all the download links to do this. However, if you have Google Tag Manager, you can just add a new tag to your Tag manager to track the downloads.
The main benefits of the Google Tag Manager
- GTM does not require coding knowledge
- Enables flexibility and experimentation
- Supports faster page loading speeds
- Managed all in one spot
What is the best part about these tools?
They are all free to use for digital marketers once you have correctly implemented GA & GTM then you can begin to measure business’ traffic goals.